WANT TO BE YOUR INDUSTRY’S GO-TO EXPERT AND GROW YOUR DREAM BUSINESS?
Even if You Have Very Few (or Zero) Clients, No Influential Connections, and a Small Email List
Dear Frustrated Entrepreneur (with Loads of Potential),
Let me ask you something.
When you first started your business, what were your dreams?
- I’ll finally get to do deeply meaningful work that I love — every. single. day.
- I’ll design my lifestyle. I can take long, luxurious lunches or even an afternoon yoga class if I want.
- I’ll help hundreds (maybe even thousands!) of people transform their lives. And I’ll make great money doing it!
- I’ll get to work from anywhere I want, plus travel around the globe (hello, Thailand and Australia!).
But once you took the leap, you realized that this whole running-a-business thing was a lot harder than it looked.
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Does this sound like you?
You’re having a hard time finding clients. (“Where are my people hiding?! And once I find them, how do I get their attention?”)
You’re afraid to charge more. If your prices are too high, you’re worried no one will bite — despite the fact that others charge twice as much (but aren’t nearly as good as you)!
You’re consuming so much random information (newsletters, podcasts, talks) — and you’re overwhelmed with a flurry of ideas. What should I prioritize? How do I even get started?
You feel guilty all the time, and think thoughts like: “I should be doing more… I should be further along by now…”
You feel like there’s this cool clique in your industry. If you’re in it, it’s easy… and if you’re NOT, people won’t pay attention to you. (And you aren’t sure how to get “in.”)
YOU’RE READY TO TURN YOUR PASSION PROJECT INTO YOUR FULL-TIME FOCUS – AND MAKE A REAL LIVING DOING IT!
It would make such a difference in your life if you could:
Have amazing clients who deeply value your work.
You love getting on the phone with them — and it’s so gratifying to watch them transform their lives.
Build a passionate fanbase with many thousands of newsletter readers. They send you gushing emails, because they’re so grateful they’ve discovered you!
Bring in consistently high monthly revenue, so you can splurge on “luxuries” guilt-free – like organic meals, deep-tissue massages, and beach vacations.
I hear you and I get it.
SIX MONTHS INTO MY BUSINESS, I WAS STRUGGLING — AND THINKING OF GIVING UP.
Before I had my coaching and consulting practice, I started off as a publicist. At the time, I thought this would be the right business for me.
My greatest passion was promoting people and ideas that I believed in.
I loved it so much that I was already doing it for free! I was constantly hooking up friends with media opportunities, speaking gigs, jobs, and influential people I thought they should know.
However, being a traditional publicist consists of a lot of grunt work and last-minute needs. Rather than having more freedom and flexibility, I was feeling more stressed than ever!
I wasn’t making enough to pay my monthly bills, even though I was working super hard.
I wasn’t loving what I was doing, even though on paper this looked like my “dream business.”
I would wake up in the morning dreading my to-do list, and at night I would beat myself up for not getting more done.
I was busy all the time and wasn’t sure how much more work I could take on. (Making 6 figures seemed way outside of my reach.)
Then one day, I was hanging out with a group of entrepreneurs who were all making over 6 figures. They were each talking excitedly about launching new programs and hosting live events.
I started asking them questions about their successful businesses. It turned out that they were all in the same program — and they were each investing close to $30,000/year in it.
I immediately knew that this is what I needed: a clear path and expert guidance.
Now, based on the amount of money I was making, it didn’t make sense for me to make this kind of financial investment.
BUT HERE’S THE THING — I BELIEVED IN MYSELF.
I knew that I was smart and hard-working. I knew that I would do whatever it takes.
So I signed up and made my first major investment.
Shortly after, I completely restructured my business model and created my very first private coaching offering — at a premium rate.
And here’s the cool thing that happened:
ONCE I HAD THE RIGHT BUSINESS MODEL IN PLACE, I WAS ABLE TO MOVE FORWARD. FAST!
Amazing clients were discovering me.
Bestselling authors and internet superstars (who I had looked up to for years) wanted my help with taking their brands to the next level. I wanted to pinch myself!
Influential colleagues (with mailing lists 10x larger than my own) were asking me to speak on their telesummits.
I was being invited to elite social events packed with A-listers, where we would hang out as friends.
I was developing a loyal community of fans and receiving dozens of emails weekly from people saying, “I hope I get to work with you someday!”
And soon, I hit six figures!
Within a single year, I’d achieved the success of colleagues who had been in business for 4, 5 or even more years.
Most entrepreneurs spend years trying to figure out how to make consistent revenue and build a big name for themselves.
I discovered the shortcuts (and I want to share them with you!).
1. YOU NEED THE RIGHT BUSINESS MODEL + STRATEGY
I know you’ve been trying to figure this out on your own, but it’s only taken you so far…
You’ve watched tons of videos, listened to podcasts, and read blogs.
However, you have no clue how to actually tailor these strategies to YOUR business.
As a result, you’re:
- Feeling overwhelmed, guilty, and insecure… “I should be further along by now. I should be doing more.”
- Looking at everyone else’s success, wishing you had it more together
- Having months where you make a couple hundred (or even a couple thousand) dollars, followed by months where you’re making zero
- Getting frozen at your computer, unsure of what to do to actually move your business forward
IT’S TIME TO STOP LOOKING AT WHAT EVERYONE ELSE IS DOING.
Those experts and coaches with beautiful, shiny brands have invested years of hard work (and hard-earned cash) to build the businesses you see today.
Their strategies make sense for their current level of business — but they actually don’t make sense for where you are right now.
And if you try to follow them, you’re just going to be slowed down.
To build a profitable business that YOU love, you’ve got to create your own personalized strategy.
A business model uniquely tailored to you and your ideal clients — that has the potential to double, triple, or quadruple your revenue.
A clear plan for finding YOUR ideal clients.
And knowing what to say when you’re in front of them, how to lead them in a sales conversation, and ultimately get them super excited about working with you.
And, you MUST know how to position yourself — so you’re perceived as highly valuable in the marketplace.
This brings us to the 2nd secret:
2. YOU NEED A POWERFUL PERSONAL BRAND
Every day, more and more people are leaving their jobs in Corporate America to start their dream businesses.
Thousands of people are graduating from health coaching schools.
Anyone (even your mother) can call themselves a life coach.
Coaching is now the 2nd fastest growing industry in the world!
To say there’s a lot of competition is an understatement.
IN ORDER NOT TO BE SEEN AS “JUST ANOTHER LIFE COACH,” YOU NEED TO HAVE PERSONAL BRANDING THAT MAKES YOU STAND OUT.
Your brand needs to have THIS effect on your ideal clients:
- They get crushes on you before they’ve even spoken to you
- If they had an unlimited budget, you’d be the coach they dream of working with
- They can’t wait to read your newsletter each week
- They feel lucky just to get on the phone with you
- They view you as the go-to expert in your field
Creating a powerful personal brand doesn’t mean you have to spend all your money on a fancy website.
The best personal brands are those that people connect with on a deeply emotional level.
You know your brand has a huge impact when people are talking about the amazing work you do — singing your praises when you aren’t even in the room.
How do you make this happen?
This leads us to the 3rd secret…
3. YOU NEED TO BE A MASTERFUL RELATIONSHIP BUILDER
If you feel like there’s a tight-knit club you can’t break into, that’s because there IS.
Those who are getting ahead are friends with the right people…who are supporting them and bringing themup to the next level with them.
Their friends are promoting them, emailing their lists of thousands of people saying, “Hey, you’ve got to check this person out — she’s amazing.”
They refer valuable clients to them, promote their latest offering to their lists, and give them opportunities to get in front of large audiences.
WHEN THESE PEOPLE RAVE ABOUT YOU, EVERYONE LISTENS.
When you have these special relationships, you have a competitive advantage.
I want to show YOU how to connect with the people who can really open up doors for you.
Not only that — but you need to know how to build genuine relationships with potential clients, colleagues, and even newsletter readers.
This is how you become the person they want to work with, or refer other people to.
This is an advanced skill that most people are doing all wrong.
Doing it the wrong way has consequences — it can lead to damaged relationships and missed opportunities.
Doing it the right way really is the key to increasing your visibility and building your business faster.
I’m going to show my exact system for doing this.
Get Get Known, Get Clients – Selena Soo, Only Price $57
Get Known, Get Clients is a 6-month Program that Teaches You How to Earn More and Stand Out as the Go-To Expert in Your Field.
In Get Known, Get Clients, you’ll discover…
- How to create a business model that doubles or triples your current income (so you can finally have the lifestyle you want)
- How to restructure your offerings and elevate your brand, so you can easily command higher prices in the marketplace
- Fast & simple ways to get in front of the perfect buyers — online or in-person
- The secret questions you should be asking your ideal clients (so you know exactly what to sell to them + how to get them to say “yes!”)
- How to lead sales conversations that feel easy and natural — not “salesy” (including word-for-word scripts to get your prospects to open up to you, as well as strategies to overcome price objections)
- How to get referral partners to send you ideal clients who are ready to buy
- The 7 components of your personal brand map (these are the keys to building a personal brand your ideal clients fall in love with)
- How to create meaningful connections with “out of reach” people, like your favorite experts and other industry influencers
- How to get endorsements + introductions from big-name influencers that elevate your brand and grow your business
- How to create a signature talk and book speaking events to get new clients (speaking to groups positions you as an expert + allows you to connect to many prospective clients at once)
- How to pitch your services in your talk in a way that feels warm, natural, and engaging
- Get your first 1,000 newsletter subscribers. You’ll learn how to create an enticing opt-in offer, write opt-in copy that converts, and pitch yourself for guest posts and podcast interviews
- How to nurture your email list + build a deep emotional connection with your readers (I’ll share some of my most powerful emails, along with the emails and subject lines that get the best open rates)
- How to successfully launch your programs or services (plus the psychological triggers that get people to buy)
- The 9 ways to promote yourself on Facebook and other social media to grow your fanbase and get people passionate about your message
- How to hire your first assistant, volunteer or intern (so you can delegate the tasks that drain you and spend your time doing what you love)
- How to continue your business growth after you complete GKGC (my top success strategies for 2016 + beyond)
GET KNOWN, GET CLIENTS INCLUDES:
6 Months of Training Classes
- 6 Online Coaching Sessions – We’ll start the course with an Orientation webinar, where I’ll share my personal strategies to help you be successful in the course. You’ll get four LIVE Q&A webinars over the course of the program, where you can get personalized coaching from me — so you can get clients and recognition in even less time, and get moving fast. Our final training module will help you and I celebrate your successes together!
- 12 In-Depth Training Modules – Every month, two training modules will take you through the step-by-step Get Known, Get Clients system. You’ll have two weeks for implementation between each class — and lifetime access, so you can go through the course on your own schedule.
- Lifetime Access – We’ve designed this program so you can complete it in just 6 months. Want to go slower? That’s fine! You have lifetime access to the material, so you can pick it back up, review your favorite modules, and go through the course at your own best pace.
- Proven Email Scripts, Worksheets, and Special Resources – After over thousands of hours of testing, research, and real-world experience, we’ve thought out every possible roadblock to taking action. You’ll get over 40 resources (including word-for-word scripts, step-by-step processes, and more) so you can jump in with confidence. Students have said that the resources alone are worth the entire value of the program!
- You’ll be part of a private Facebook group of highly motivated, visionary entrepreneurs, learning and implementing insider strategies, sharing strategies and ideas, and supporting and holding each other accountable.
- You can get (+ give) feedback and advice amongst the community.
- And I’m involved – answering your questions and cheering you on with each big success!
- Questionnaire: You’ll start by filling out an in-depth questionnaire. I want to get to know you, so I’ll be checking out your website and learning about your business and your goals. (You won’t feel like just another number!)
- Group Orientation: We’ll have a Group Orientation Webinar to kick off the course and set you up for success.
- Accountability Check-Ins: I’ll be collecting information about your challenges and your progress throughout the program, to keep you on track and help ensure your success.
GET KNOWN, GET CLIENTS COURSE CURRICULUM
Many entrepreneurs tell me, “I’m willing to do whatever it takes to build a successful business. I’m just not sure what steps to take! I need someone to help me and give me a road map.”
In Get Known, Get Clients, you’ll get the step-by-step system that’s helped students across the world get clients consistently — and become seen as go-to experts.
Module 1 – Discover Your Ideal Clients and Their Burning Pains + Desires (So You Can Create Offerings They’ll Invest Big In)
In Module 1, you’ll learn how to identify your ideal clients and target market, and how to get clear on their deepest needs. This will help you to create offerings they’ll be ready to invest big in.
Module 2 – Develop Irresistible Offerings for Consistently High Monthly Income
You’ll create a strong business model where you’re adding tremendous value and giving your target market exactly what they want to buy from you. I’ll show you how to choose which of 3 business models is right for your coaching, consulting, or service business — and how to price your valuable offerings.
Module 3 – Get Dream Clients to Say “Yes!” to Your Packages, Services, and Programs
You’ll learn how to find prospective clients (both in person and online), and invite them into sales conversations. You’ll get the mindset shifts, talking points, and psychology behind sales calls, so you feel confident and natural in these conversations — even if you’re nervous or have never done it before.
Module 4 – Get Other People to Send Ideal Clients to You
In this module, you’ll learn exactly how to find the best referral partners, ask them to send clients to you, and make it easy for them to continue sending people your way. (Hint: With the word-for-word email and conversation scripts you’ll use, they’ll want to recommend you.)
Module 5 – Build a Premium Brand that Gains Respect and Attracts Your Ideal Clients
When you have a strong personal brand, people will come to you and happily pay you a premium — because you’re the go-to expert in your field. In this module, you’ll learn the 7 components of your personal brand map (including how to get endorsements that turn you into a leader).
Module 6 – Create Your Signature Talk and Book Speaking Events so Dream Clients Line Up to Work With You
Giving talks positions you as an instant leader in your industry, and it’s one of the best ways to get clients. You’ll learn how to create an exciting signature talk from scratch, how to find and land great speaking opportunities, even how to plan and promote your own speaking event. And, how to use these opportunities to get dream clients.
Module 7 – Develop a Passionate Following of People Who Excitedly Open Your Emails
Whether you want to lead group programs, sell information products, or have a steady stream of 1:1 clients, an email list is absolutely essential. This module covers the foundational steps to building a list of highly engaged subscribers who are ready to buy from you.
Module 8 – Get Online Publicity to Boost Your Business, Brand, and Email List
Want to get featured on a major blog or podcast in your industry? In Module 8, you’ll learn how to effectively pitch yourself for online publicity. You’ll also discover how to be strategic about these opportunities and turn one-time opportunities into 100s or 1,000s of subscribers — and potential clients.
Module 9 – Build Long-Lasting Relationships with VIPs + Influencers
How do you get VIPs to put you in front of their audience, refer ideal clients to you, or give you powerful endorsements? In Module 9, you’ll learn how to get on influencers’ radar, develop long-term, meaningful relationships with them, and ask for their help in the right way.
Module 10 – Advanced Copywriting Strategies to Launch Your Services
In Module 10, I’ll walk you through exactly how to launch your services — whether you’re consulting, doing a workshop, or hosting an event. You don’t need a fancy 3-part video series, or to invest in an expensive sales page. You just need to follow this 6-step launch process to write great email copy.
Module 11 – Take It to the Next Level: Hire Your First Team Members to Help You Grow Your Business
Want to start delegating the tasks that drain you? I’ll teach you how to bring on amazing people who are excited about your business, and will stay with you over the long-term — so you can focus on your genius zone. (Including the exact steps to building a team, plus extensive resources to help you hire, interview, and train a team member.)
Module 12 – The Entrepreneur’s Success Formula: Celebrating Your Growth + Planning Next Steps
In Module 12, we’ll celebrate your growth over the past 6 months! In this webinar, you’ll discover the key mindsets and strategies to set yourself up for the next level of business growth.
EARLY BIRD BONUSES
When you join GKGC by September 24, you also get these extra group classes…
Early Bird Bonus #1: High-End Sales Training
Get advanced strategies for selling high-end packages and overcoming objections. (If you’ve ever felt awkward or uncomfortable asking someone to pay big money for your services, you’ll want to be on this training!)
Early Bird Bonus #2: High-End Copywriting Training
Learn the essentials to writing compelling copy – including writing your about page, your offerings page, opt-in pages, captivating headlines, and more. (Because when your writing resonates with your ideal clients + inspires them to take action, that’s when they invest in your services.)
Get Get Known, Get Clients – Selena Soo, Only Price $57
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